Otherwise, what would have been the point? It would have turned out to be such a waste of expense, something which many of you reading this right now probably cannot afford to see go to waste. This is a sign of the times. But it has to be said that it has been an affliction since ever since. Small to medium-sized business owners are almost always faced with uphill challenges. What are known as microbusiness owners have now also joined the party.
So of course, whichever space you find yourself operating in, you find yourself faced with even more competition. The newcomers to whichever market you are operating in are not to be sniffed at either. Not that you have been doing anything wrong up to this point in time but it would appear that these young guys and girls have got a lot more derring-do. They have become ambitious for success almost overnight.
And boy, did they work at it. But here perhaps is where you may still have a leading edge. It, however, is not yet necessarily what the media personnel would refer to as the inside edge. Your product range, your service delivery may well be a lot more superior than a fair-sized deal of your competitors, but who is to know. Oh yes, you say. We did advertise. But did anyone really take note of your banner stands in Tampa.
Or did you even bother to go back and check? Were the banner stands still standing by the time you got back? And what was on those banners in the first place. What sort of message and information were you attempting to project? Perhaps you can still do better than this. So don’t let these media-savvy kids get ahead of you.